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New Terminal at Mineta San Jose
International Airport |
Spring into Green at DeAnza College
The following is some thoughts presented this morning at DeAnza College's Spring into Green event with a panel of other professionals.
Climate Change, Air Pollution, Toxic Roadway Runoff, Oil Depletion, Keystone XL Pipeline, Fracking, and on and on. We would all agree that these are key issues today that need to be addressed. We, dealing with all things environmental agree, that we should be at least technically conversant on these issues but instead of directly discussing these issues I'd like ask you a few questions.
- Who owns the San Jose Airport? (google search)
- Who owns San Jose Diridon Station? (wikipedia)
- Who owns Cupertino city streets?
- Who owns the tracks on which Caltrain and Amtrak run? (Caltrain / Amtrak)
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| San Jose Diridon Station |
Now I would ask you if you somehow came to this country from another solar system, which system Air, Auto or Train would you think would be at the top of the transportation food chain.
Yes, Air and Auto. When one entity spends over $1.5 Billion on its infrastructure you will get nice facilities, neatly designed with facilities that are convenient for travellers. But after spending over a billion dollars on a new passenger terminal and a seven story parking garage we still do not have direct transit service to the airport?
When you have a street system that is owned by one government agency competing with passenger rails systems which are prioritized below freight such as corn and cars, which system do you think will get noticed, get used?
Before I continue however, two more questions.
In 1957,
Odakyu Electric Railway introduced its
3000 series SE "Romancecar" train, setting a world speed record of 145 km/h (90 mph) for a narrow gauge train. (
Wikipedia). So in 12 years Japan, after picking itself from the rubble of the war, sets a world record and by 1964 build a complete bullet train system. With no postwar resources it still devoted its political and financial will to build a world class system. Can you guess what other event happened in Japan in 1964?
Advocating for Change
In my experience working to advocate for alternative transportation; working for change in our current system, not only has my perspective changed, but my thinking and methods have changed as well. In the 1960's mainly do they War in Vietnam and some well publicized environmental disasters, Americans sought to change the system by a variety of confrontation methods; and they worked for large national issues.
For example Critical Mass was a way for San Franciscans who rode bike to say we matter. However their methods were confrontational with such tactics as secret routes, corking of intersections and confrontations with police.
With the advent of peer based and cyber social systems, change can take place without the confrontation but by learning how to frame you position to sell it to groups of strong opposition, by staging fun community events, incentivizing participants, using digital technologies to break up tasks and allowing for collaboration.
Here are some examples of soft change or in other words "winning hearts and minds":
- Bike Party: This once a month bicycle fiesta on wheels has grown and has brought San Jose some cachet as a hip bike city. There are now "Bike Parties" in most northern and Southern California cities, as well as Baltimore, Boston, Denver, and even in Seoul, Korea and our nations capitol. All based on the San Jose Bike Party model.
- Bag Ban: Using the grown field of "choice architecture" San Jose initiated a ban on free shopping bags, but instead of making it an onerous law with no choice involved, the city prescribes that you pay 10 cents for a bag. In my experience demand for bags has gone done around 97% and with almost no complaints. The program known as "Bring Your Own Bag" has saved not only the cost disposing of the bags but improving the health of our waterways and watersheds as well.
- From Blight to Bright: Governments loved to build things, maintaining them is a whole different thing. Politicians would rather poise for pictures with shovels and scissors than deal with the mundane obligations such as maintenance. General street maintenance along with non-emergency police services are hard to come by. By using the broken window theory we have organized groups of volunteers to go out and clean up blighted areas. Now land owners are starting to take notice and are cleaning up their own properties, improving the community, getting more residents out walking and bicycling.
- Open Data and Civic Hacking: We are currently putting together a group of data nerds who will seek to open transit, municipal budget, and transportation data in a standardized format to allow third parties to develop apps, hardware/appliances, to make it easier to take transit or understand your city. Imagine with an open data standard that you could sit in a pub with an eye on a transit appliance which would display the "next bus" on the wall reducing wait times at transit stops.
- Using carrots and sticks: Getting rid of minimum parking requirements, unbundled parking, bundling transit passes with San Jose Sharks tickets, parking rates based on vehicle weight and size, one way mini car sharing, eco passes, smart phone apps, market based parking, free bike sharing for the first 30 minutes, no validated parking but discounts to pedestrians, cyclists, and transit users, etc.
In none of these instances were technical environmental terms used such as fracking, ozone depletion, or destruction of riparian habitats. Change was incentivizing good choices or fun behaviors that create positive environmental change in the community.
I have listed some video and book resources for you to follow up on.
Thank you.
College Courses
Business Administration
101 Land Use and Development
102 Fundraising
111 Accounting for nonprofits
112 Federal and State Reporting Requirements
121 Financing Public Infrastructure (See Transportation 121)
122 Seminar - Corporate Social Responsibility
Civil Administration
101 Intro to Government
102 Intro to City and Municipal Government
103 City Council Rules and Administration
104 Working with City Staff
Communications
101 Issue Analysis and Research, and Reporting
102 Public Speaking
103 Social Media
104 News Media
105 Public Relations
106 Reaching out to younger and non-traditional constituents
107 Issue Framing - Not speaking to the choir
Criminal Justice
101 Public Safety - Police
102 Public Safety - Fire and other Emergency Services
103 Gangs and the community
Economics
101 Regulation and Behavioral Economics (The Shopping Bag Lab)
102 Market Based Parking (The High Cost of Free Parking)
103 Fiscalization of Land Use
111 Incentivizing Developers with fees, mandates, and options
112 City and Park Maintenance - Public Private Partnerships
121 Seminar - Big Box vs. Traditional Retail and the return on investment
122 Seminar - Food Trucks, Street Vendors, and Pop-ups and community revitalization
Information Systems
101 Website Administration
102 Front-end Website Administration - Wordpress
103 Front-end Website Administration - Drupal
104 - Back end administration with CiviCRM
111 Open Data and Civic Hacking Lab
Political Science
101 Issues and Advocacy
102 Community Outreach
103 Issue Campaigning
104 Elected Official Relationship Management
111 Electioneering and Campaigning
112 Legislative and Political Analysis (City, Region and State Level)
Public Administration
101 Roberts Rules of Order
102 Board Administration
103 Corporate and Board Governance
104 Non-Profit Administration
111 Regional Public Administration
112 Membership Management and Engagement
121 Public Accounting and Budgeting
122 Taxation - Property, Sales, Income and Fees
Tourism, Event and Park Management
101 Event Management and Accounting
102 Sponsorship Management and Negotiation
103 Event Promotion and Partnerships
104 Volunteer Coordination
Transportation and Infrastructure
101 The New City and Multimodal Systems
111 Public and Private Transit and Mobile Applications
121 Financing Public Infrastructure
Urban Studies
101 Placemaking
102 Complete Streets
111 Basic Real Estate Development
112 The Sharing Economy - Car, bike, office, and tool share
121 Traditional Real Estate Development and Business Districts
122 Transporatation Hub Development